Monday, March 21, 2011

How do you want to market your dental sleep medicine practice?

If you are a dentist who provides oral appliance therapy for snoring and sleep apnea and wishes to work within a PROFESSIONAL marketing plan, Snoring Isn't Sexy can help you promote your practice and your services in an ethical, highly effective way that reflects positively on your practice and is acceptable to referring physicians.

There are many options and many companies that can help you market your dental sleep medicine practice. Marketing to those who have been diagnosed and treated but cannot tolerate their prescribed CPAP is one route. There are hundreds of patients who fit this category and like other companies, Snoring Isn't Sexy markets to these patients. But only about 15% of those who have sleep apnea have been diagnosed, fewer have been treated and still fewer are unhappy with their CPAP unit.

At Snoring Isn't Sexy, we believe that dentistry has an obligation to educate the 85% of patients with undiagnosed sleep apnea, that snoring is a critical sign of sleep apnea. We also believe that working as a team with our physician colleagues in a highly professional manner is the best route to providing the care our mutual patients deserve.

One of our competitors requires member doctors to provide free consultations to patients and requires that members provide an over-the-counter type appliance for 7 days to see if oral appliance therapy works for the patient. Snoring Isn't Sexy does NOT feel that we should interfere with your practice decisions but there are a couple of caveats to this approach.

Free consultations, in our opinion, demean the professionalism of our marketing. After all how many primary care physicians, sleep physicians or cardologists offer a free consultation? These are the professionals with whom you will be working if you elect to make dental sleep medicine part of your practice.

As you know, over-the-counter appliances are not an indication of how well a custom device will work. There are few scientific articles whether they are safe to use or even effective (1,2). And from our competitor's own web site,the over-the-counter devices (boil and bite) which are the same as those available on the Internet that they recommend, apparently even under supervision, can cause serious side effects. Their disclaimer clearly states:

This is a temporary device; it is not intended for use for more than the time determined by the prescribing Provider or if complications occur. Some complications may include soreness in the teeth, soreness in the jaws, tooth damage, existing restoration damage, facial muscle and TMJ pain, TMJ dysfunction and temporary and/or permanent bite changes. These specified complications are not intended to include all possible complications that may occur. By agreeing to participate as a patient in the [name removed] program you are agreeing that you will not hold the prescribing Provider , [names removed] liable or responsible to you, to your spouse or to any other person for physical or emotional injury, or for monetary damages, in the event one or more complications occur as a result of your participating in the[name removed] program and your use of the non-custom anti-snoring dental device provided to you as part of your participation in the [name removed] program.

If you would rather maintain strict professionalism and would rather not involve your practice in these potential problems, then Snoring Isn't Sexy should be your marketing company.

If you have taken continuing education courses, have a serious interest in treating sleep-breathing problems, and intend to or are working toward Board Certification with the American Board of Dental Sleep Medicine, please take a few minutes to either drop us an email or call 888.203.0488. Our phones and email are available 24 hours a day, 365 days a year so write or call at your convenience. If we're not available to speak with you immediately, we'll call you back at your convenience - just let us know the best time and phone number.

Our goal is to provide patients with a directory of the most well-qualified and well-educated dental sleep medicine practitioners in the United States and world-wide. If you feel you qualify and want to learn more, please fill out the form below to learn what we offer to help you save lives and health.

1. Tsuda, H., F. Almeida, et al. (2010). "Side effects of boil and bite type
oral appliance therapy in sleep apnea patients." Sleep and Breathing 14(3):

2. Vanderveken, O. M., A. Devolder, et al. (2008). "Comparison of a custom-made
and a thermoplastic oral appliance for the treatment of mild sleep apnea."
Am J Respir Crit Care Med 178(2): 197-202.


Blogger Jack Hadin said...

Nice post ....thanks for sharing....


August 12, 2012 at 2:42 AM  

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